1. About this Cookie Policy
This Cookie Policy explains how The American BBQ Company (Europe) Limited trading as The American BBQ Company uses cookies and similar technologies on americanbbq.co.uk and shop.americanbbq.co.uk.
Cookies are small text files placed on your device when you visit a website. Similar technologies may include pixels, tags, local storage, software development kits and other tools that store or access information on your device.
2. Why we use cookies
We use cookies and similar technologies to:
- make the website and online store work properly;
- remember items in your basket and support checkout;
- keep the website secure;
- remember your preferences, where enabled;
- understand how visitors use the website;
- improve content, navigation and product information;
- measure marketing performance and, where used, support advertising or retargeting.
3. Cookie categories
|
Category |
What it does |
Consent position |
|
Strictly necessary cookies |
Needed for core website functions such as basket, checkout, login, security, fraud prevention and remembering privacy choices. |
These do not usually require consent, but they should still be explained. |
|
Functional cookies |
Remember preferences or improve convenience, such as display choices or enhanced features. |
Consent may be required unless they fall within a legal exception. |
|
Analytics/performance cookies |
Help us understand how visitors use the website, which pages are visited and how the site performs. |
Consent is generally required unless a specific legal exception applies and the setup qualifies. |
|
Advertising/marketing cookies |
Used for advertising measurement, profiling, retargeting or showing more relevant adverts. |
Consent is required before use. |
|
Third-party cookies |
Set by third parties such as analytics, payment, review, video, social media or advertising services. |
Depends on purpose; non-essential third-party cookies generally need consent. |
4. Cookies we use
|
Cookie / technology |
Provider |
Purpose |
Duration |
|
ekm_USERNAME |
EKMpowershop |
Temporary cookies generated to test if cookies are enabled on the visitor's browser. |
72 hrs |
|
ekm_pp_USERNAME |
EKMpowershop |
Stores a unique reference to visitors’ cart contents. Stores authentication details for customer logged in section. |
3 days |
|
ekm_tmp_ORDERNUMBER |
EKMpowershop |
Stores a reference to the visitor's order number after an order has been generated. |
On Exit |
5. Managing cookie choices
When you first visit the website, you should be offered choices about non-essential cookies. You can accept all, reject non-essential cookies, or manage your preferences by category.
You can change your choices at any time by selecting “Cookie Settings” or the equivalent link on website login.
You can also control cookies through your browser settings. Blocking some cookies may affect website functionality, including basket, checkout, account login or preference settings.
6. Strictly necessary cookies
Some cookies are essential to provide the website and online store services that you request. These may include cookies for basket contents, checkout, payment security, account login, fraud prevention, load balancing, consent preference storage and website security. These cookies cannot normally be switched off through our cookie settings, although you may be able to block them in your browser. If you block them, parts of the website may not work properly.
7. Analytics cookies
Analytics cookies help us understand how the website is used so that we can improve it. For example, they may tell us which pages are visited, how visitors move around the site, and whether users encounter errors. Analytics cookies should not be set unless the required consent has been given, unless the specific setup qualifies for a legal exception.
8. Advertising and marketing cookies
Advertising and marketing cookies, pixels or tags may be used to measure advertising, build audiences, limit repeated adverts or show more relevant adverts on other websites and platforms. These technologies should not be used unless consent has been given.
9. Third-party services
Some cookies or similar technologies may be set by third-party services used on the website, such as payment services, analytics tools, advertising networks, review platforms, embedded video providers, social media platforms, or delivery/fulfilment tools. These third parties may process information according to their own privacy and cookie policies.
10. Updates to this Cookie Policy
We may update this Cookie Policy from time to time, including when we change the cookies or similar technologies used on the website. The version date at the bottom of the page shows when it was last updated.
11. Contact us
Questions about this Cookie Policy should be sent to datacontroller@americanbbq.co.uk
Version: May 2026